Even the most principled turn to environmental squander over time as the wilderness is colonized by the ‘new ideal'. Luxury lodges are competing for the pages of glossy design magazines. It is no more about the wilderness experience. It is now about how the décor inspires.
Once proudly proclaiming the ultimate wilderness journey, companies are slipping into the fast flowing stream of materialism. Individuals who arrogantly proclaimed their principles were melded with the dust of Africa are succumbing to the sensuous flirtations. With their stamp of approval at each stage of development the river of degeneration flows faster. The wilderness experience is becoming a sterilized shadow of what it should be!The Real Africa: Journal - glossy tourist brochures offer an experience of the 'Real Africa' where you can feel the pulse of the Africa of old throbbing through your veins. Bouncing around in a landrover and then retiring to your air-conditioned room is a strange way of feeling the pulse of Africa.It is true to say however that many visitors are coming to Africa now because of the changes. In the past they were wary of visiting darkest Africa but with the changes they feel more secure in visiting the game parks.